The legal wrangling over brand name purchases on Google AdWords rages on, with InterFlora embroiled in a legal battle with Marks & Spencer. But who is in the right, and what precedents will the eventual court ruling set for future search campaigns?
Android to drive doubling of smartphone market by 2016- report
The global smartphone market will double in size by 2016 to hit shipments of 653 million, with Android taking over from iPhone as the dominant operating system, according to a new report.
Sorrell hints at WPP’s return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Sorrell hints at WPP's return to UK after Budget tax cuts
Advertising giant WPP has said it is likely to switch its headquarters from Dublin back to the UK after UK chancellor George Osborne slashed corporation tax in last week’s budget.
Online Vs TV: Cadbury’s ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
Online Vs TV: Cadbury's ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
Future of content: Will traditional newspapers survive?
Consumer power, social media and monetisation challenges are meaning that newspapers and other content providers must evolve rapidly or risk going out of business, according to a new report.
123-Reg debuts ‘GlobalSign Website Passport’ for trusted sites
Domain registrar 123-Reg has partnered with GlobalSign (www.globalsign.co.uk), to launch the new GlobalSign Website Passport – designed to help businesses generate more customers and build consumer trust.
Volkswagen topples Volvo for most usable car site
Volkswagen offers automotive customers the best online customer experience, vertaking Volvo for the first time in three years, according to new research.
UK filesharing act delayed by BT and Talk Talk legal claims
BT and TalkTalk have launched a legal challenge against new legislation designed to tackle illegal internet filesharing and protect intellectual property rights online. If the court finds in their favour, the act would no longer be enforceable. Here’s why…