Right to reply: UK’s soaring mobile ad spend still doesn’t match consumption levels

Last week, the IAB has today announced the findings of its third annual mobile ad spend study. Conducted in conjunction with PWC, the study revealed phenomenal year on year growth of 116% with over £83 million spent on mobile advertising in 2010. In this article, Paul Childs, COO at Adfonic, explains why most brands, ad … [Read more…]

Netflix and Miramax, online film streaming

Imagine if one of the biggest film distributors teamed up with one of the biggest online movie streaming networks. That’s what Reuters are reporting this week, claiming US movie rental giant Netflix are close to a deal with Miramax to stream their massive back-catalogue. The rumours are that the deal would top $100m over five … [Read more…]