Facebook will leap over Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, with Yahoo! at No. 2, according to new report.
Microsoft Advertising Exchange opens for business in UK
The Microsoft Advertising Exchange, a real-time bidded (RTB) marketplace that allows advertisers the ability to bid on ‘high-quality’ online inventory, has launched in the UK and Netherlands.
Guest comment: Forget the crystal ball – use your data to predict the future
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.
Nokia UK debuts interactive VoD campaign
Nokia has launched Tremor Video UK’s first inRoll ad format to complement its TV commercial for the new E7 mobile phone.
Rise in redundant securing digital sector jobs
There has been a rapid rise in the number of people made redundant securing work as consultants in the digital sector, according to new figures.
Yahoo! to buy Hulu?
Yahoo has reportedly approached Hulu to discuss a possible acquisition of the popular online video service, according to a person with knowledge of the matter.
ITV Player launches on Android
ITV has launched its catch-up TV service ITV Player for Android, with plans to launch on the iPhone making later this year.
US smartphones use – Data use leaps 90% on smartphones
Do consumers use more data when the telco reduces the costs? You bet! Latest stats from America show the data downloads among US smartphone users leapt 89% as telcos reduced their pricing. Smartphone users, especially those with iPhones and Androids, are consuming more data than ever. It’s a pattern that will repeat in every market…
Nielsen’s new approach includes demographics
For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]
UK businesses willing to pay a premium for domain names?
Over a third (36%) website owners are willing to pay in excess of £5,000 for premium domain names, with over half of companies (58%) being potentially be interested in running their own domain name extension, according to new research.