US smartphones use – Data use leaps 90% on smartphones

Do consumers use more data when the telco reduces the costs? You bet! Latest stats from America show the data downloads among  US smartphone users leapt 89% as telcos reduced their pricing. Smartphone users, especially those with iPhones and Androids, are consuming more data than ever. It’s a pattern that will repeat in every market…

Nielsen’s new approach includes demographics

For the media channel that promised perfect measurement, the web has struggled to deliver. That’s why the new Nielsen Online advertising effectiveness measurement tool called Campaign Ratings could be a breakthrough. Nielsen have combined the Nielsen panel data with aggregated, anonymous demographic data from online data providers. This unique hybrid approach can measure online advertising … [Read more…]