As social media marketing becomes an ever-more lucrative channel, which formats are likely to enjoy the most growth this year? Will Ashton, Managing Director at Alchemy Social, looks at the social media trends in 2012 – with particular focus on sponsored stories.
Twitter beefs up ad security with Dasient buy
Twitter has acquired Dasient, a web security firm that helps protect ad networks and publishers from malicious ads.
Google Maps adds UK rail info
Google has incorporated rail information into its UK mapping tools, following a partnership with TheTrainLine.
Public sector strikes ‘a boost for online retail’
Last November’s public sector strikes resulted in the biggest online shopping day of the year, according to new research.
Deloite’s top digital trends for 2012: Smaller devices, web TV, cloud computing and ‘big data projects’
Demand for consumer technology will soar in 2012, with streaming video and cloud storage being two major tends this year, according to Deloitte.
LBi and Service2Media to deliver mobile apps
Global marketing and technology agency LBi has signed a partnership deal with Service2Media, leading provider of advanced app solutions for mobile devices.
Google encourages SMEs in India
Google is helping small and medium-sized businesses in India to build an online presence through a new online training initiative.
Groupon buys social commerce firm Mertado
Groupon has bought US-based social shopping company Mertado for an undisclosed sum.
RIM bosses resign: Can Blackberry compete with Apple and Android?
Research in Motion has seen its two co-CEOs Jim Balsillie and Mike Lazaridis step down, as the Blackberry smartphone maker struggles to compete with Apple and Google’s Anrodi in the smartphone market.
Snickers Twitter stunt sees Katie Price rant about global politics
Katie Price surprised her Twitter followers this weekend when she came up with bizarre rants about the global economy and politics, as part of a new Snickers social media campaign.