Vodafone UK has signed a deal with tag management system TagMan in an effort to expand its digital marketing strategy and activity in the UK.
Amazon: Coming to a high street near you?
Amazon is reportedly planning to open its first high street store in the US, as the online retailer looks to push its more expensive items, such as its new Kindle Fire tablet.
Science Museum online games ponder the future of technology
The Science Museum has launched a suite of online games designed to raise questions about the future of medicine, robotics and technology.
Video Interview: Twitter CEO on Google, censorship, elections and IPOs
This week saw US technology blog All Things Digital interview Twitter CEO Dick Costolo. In this video, the chief of the micro-blogging site talks candidly on the recent spat with Google over social search, its role in the upcoming US election, potential IPOs and its controversial new country-specific filtering tools.
Top tips: The Search for Incremental Sales – Cashback Sites
Online shoppers can be a fickle bunch, with so many alternative retailers only a click away, so generating customer loyalty is a key challenge for advertisers. In the first of two articles looking at incremental sales, Owen Hewitson, Client Strategist at Affiliate Window & buy.at, focuses on the relationship between cash back sites and advertisers.
Online dating: New eye-tracking research shows what men and women really want
The latest online eye-tracking studies for dating sites confirmed all the stereotypes: Guys look at the pictures while women read the text. Find out more from the study and think about what this means for your marketing campaigns…
Online retail spend data: $50bn in US for Q4
The switch to online retailing continues to be fast with US year on year growth at14% based on comparable Q4 results for 2010 vs 2011. The latest online retail spend data shows continued steep rises as the purchase of groceries and mainstream consumer products switches away from the highstreet. More on which sectors are moving…
Broadband speeds up 22% on last year
The average broadband speed in the UK has increased 22% in the past year, largely due to consumers upgrading to higher-speed packages.
New international VP at AudienceScience
Online advertising technology company AudienceScience has named Stuart Colman as Vice President, International while also serving in a dual role as Managing Director, Europe.
Top tips: 5 steps to win back your email subscribers
It’s an old business adage that retaining existing customers is more valuable than acquiring new ones, but what are the pitfalls of emailing inactive subscribers? Kara Trivunovic, Global Director, Strategy and Market Innovation, StrongMail offers five steps towards an effective reengagement programme.