Guest comment: Long Term Loyalty in the Digital Age

Ian Hitt, MD of the leading multi-channel marketing service provider, Epsilon International, illustrates how digital lifecycle campaigns can retain and reactivate customer relationships, during different product stages. Nowadays, marketers place a great deal of importance upon ‘real-time’ interaction, as there are countless opportunities to engage with audiences online. This comment piece focuses on how long … [Read more…]

Right to reply: Google’s ‘streaming’ search engine – impressive but that’s about where it ends

Google is supposedly testing a ‘streaming’ search engine which gives the searcher results even before they ask. Captured on video, the results pages can be seen to change according to the characters the enquirer types into the search box. Google literally updates the results whilst the searcher is typing. According to Adam Bunn, Head of … [Read more…]

Right to reply: Google’s ‘streaming’ search engine – impressive but that’s about where it ends

Google is supposedly testing a ‘streaming’ search engine which gives the searcher results even before they ask. Captured on video, the results pages can be seen to change according to the characters the enquirer types into the search box. Google literally updates the results whilst the searcher is typing. According to Adam Bunn, Head of … [Read more…]

Five rejoins Project Canvas

Channel Five has reversed its decision, made only six weeks ago, to pull out of the UK television industry’s project to allow consumers to see video programmes via the internet.