As technology evolves, so do customer’s needs. Arthur Moan, MD at UserZoom reports on the move away from the ‘User Experience’ to the ‘Customer Experience’, and what this means for marketers.
General Motors to return to Facebook paid marketing?
General Motors is discussing the prospect of restarting paid Facebook advertising, following its controversial pull out from the social network’s ad schemes two months ago, according to a news report.
HTML5- What marketers need to know (Infographic)
HTML5 is being used by almost 50% of developers, and is projected to grow to 80% within the next three years. This infographic below from Uberflip provides a guide to the technology that will be powering the majority of apps, video and rich media content viewed on mobiles and PCs over the next few years…
Google’s £169 tablet to launch in UK without music, film or magazines
Google’s Nexus 7 tablet is due for launch in a couple of weeks, but the internet giant has admitted the iPad rival will go on sale in Europe without access to the Play Store’s music, magazines or TV shows after it failed to agree deals with the rights holders.
Publicis buys ‘Lynx effect’ ad agency BBH
Ad giant Publicis has bought Bartle Bogle Hegarty (BBH), the agency behind iconic camapigns such as “Vorsprung durch Technik” for Audi and The Lynx Effect” for Lynx/ Axe.
Free keyword tool helps brands boost paid search
Digital agency Found has launched a free Keyword Tool aimed at helping advertisers create stronger keyword lists for their PPC campaigns.
IPC hires Swanify for mobile app push
Publisher IPC has appointed mobile app agency Swanify to spearhead its push to reach consumers on the go.
Right to Reply: YouView signals telcos move away from subscription TV model
Web TV service YouView is to go on sale by the end of this month in the UK. Jonathan Doran, principal analyst, Ovum Consumer, looks at the key implications for UK ISPs.
YouView goes on sale this month- Will it be the next ‘Freeview’?
YouView is set to launch in the UK at the end of this month, with the much-delayed web TV service seen by many as a possible successor to the Freeview platform.
Google axes 5 more products: Video and iGoogle disappear in ‘summer clean’
Google has shut down 5 more products and the internet giant continues to streamline its operations to focus on its core products.