As advertisers seek more value from their social media campaigns, a new report indicates that views, not clicks, are the most valuable factor in getting conversions.
Hewlett Packard blames Autonomy ‘fraud’ for $6.85bn loss
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Hewlett Packard blames Autonomy ‘fraud' for $6.85bn loss
Hewlett Packard has blamed a $6.85bn loss on alleged accountancy fraud at Autonomy, the software firm it bought last year.
Nokia brings Apple maps rival to iPhone and iPad
Nokia has launched ‘Here’, a rebranded version of its mapping application, on Apple iTunes for iPhone, iPad as well as iPod touch, offering an alternative to Apple’s controversial native maps app.
Social TV merger: Viggle buys GetGlue for $25m
TV loyalty rewards service Viggle is buying social network GetGlue for $25 million and 48.3 million shares of stock.
More than 38m US web users shopped ‘while on the toilet’
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
More than 38m US web users shopped 'while on the toilet'
Online Americans are shopping from their mobile devices in mass numbers, sometimes from unexpected places, with more than 38 million online adult Americans admitting to having shopped online while on the toilet, according to new research.
Mobile shopping trends: 88% of global users engage in content and commerce
The way people consume media and shop on their mobile phones is changing rapidly on a global scale, with significant increases in mobile banking, research and the purchase of ‘real’ goods, according to a new study.
Global mobile trends: Apple beating Samsung in mobile ad battle
Apple has widened its lead over Samsung in terms of global ad impressions, despite the growing popularity of the Korean manufacturer’s devices, according to a new report.
Socialbakers gets $6m funding boost to expand social analytics tools
Social media analytics firm Socialbakers has secured $6 million funding to further expand its measurement platform.