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AOL UK enters video partnership with ITN Productions
ITN Productions and AOL UK have entered a partnership agreement that sees the news and multi-media content company providing AOL with its comprehensive digital video output to run across the AOL portal and its leading content sites.
‘The Girl who Played with Fire’ gets Facebook game promo
Momentum Pictures is launching a digital game to promote new film, ‘The Girl Who Played With Fire’. The campaign will promote the film using a Facebook-connected game and a takeover on FindAnyFilm.com to create awareness, buzz and engagement around the thriller, five weeks before its release.
Top tips: 5 do’s and don’ts for businesses looking to do social media
Over the past few years Social Media has become part and parcel of online strategy. It’s seen as the “sexy” bit of online where everyone wants to be. However, in the rush to get involved it is important to ensure you get the strategy and fundamentals right. Luke Regan, Head of SEO and Social Media at Make It Rain, provides advice on the five key things you should and shouldn’t do when looking to implement a social media strategy for your business.
Facebook: One billionth user tipped for 2013
To mark the milestone of Facebook signing up it's 500,000,000th user, top betting firm Paddy Power are taking bets on when the leading social networking site will reach one billion users.
Top online fashion retailers: ASOS tops social media, but drops in search
Totaling 9.7 million, UK consumer online search volumes for fashion-related terms in May were the highest of 2010, qaccording to new research.
Right to reply: Facebook 500 million user milestone great news for enterprises – but vigilance still needed
In just six years Facebook has reached the 500 million member mark, which includes 26 million Britons, more than one third of the UK population. The global figure means eight per cent of the world’s population is now on the leading social network, which gained around 100 million new users in the last six months alone. Carl Leonard, Security Research Manager EMEA, Websense, explains why an increasingly connected world should be greeted with caution…
Internet users ‘will trade privacy for access to content’
Internet users will soon trade elements of their privacy in return for content as part of a massive shake up of the digital content industry, according to a new report.
Google ‘has twice as much Malware than Bing, Yahoo! and Twitter Combined’
Google takes the crown for malware distribution – turning up more than twice the amount of malware as Bing, Twitter and Yahoo! combined, when returning results for popular searches.
Companies increase investment in site search to drive sales
Companies are increasing their investment in site search because they want to improve the experience for website users and increase site usage and sales, according to research published today.
Microsoft outcry as Yahoo Japan picks Google as search partner
Yahoo Japan has signed a deal to use Google for its search engine and search ad delivery system- sparking condemnation from its global search partner Microsoft .
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Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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