Digital Marketing News | Digital Media & Advertising News
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- Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
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As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
- Aug 03, 2010
- Marketing, Analysis, Advertising, Security, Technology, Top Tips, CRM
- ‘Marketing industry bible’ ALF trades print for online future
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Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database.
- Aug 03, 2010
- Britain’s domain name .uk still popular after 25 years
- With the .uk domain name entering its 25th year, Britain’s country code top-level domain (ccTLD) is as still great value and one of the most popular extensions traded on the domain market, according to new research.
- Right to reply: Facebook data leak- users need to take responsibility for their own security
- Personal details of 100m Facebook users have been collected and published on the net by a security consultant. Ron Bowes used a piece of code to scan Facebook profiles, collecting data not hidden by the user's privacy settings. The list, which has been shared as a downloadable file, contains the URL of every searchable Facebook user's profile, their name and unique ID. Paul Vlissidis, technical director at independent IT assurance specialist NCC Group, explains why users can’t solely blame the social network for the security breach…
- Frudoo woos UK brands with new mobile ad tool
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Frudoo a new mobile advertising service is targeting brand advertisers and the UK's 40 million mobile phone users.
- Aug 02, 2010
- Mobile, Advertising
- Top tips: A stitch in time- 10 tips for implementing multivariate testing
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Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
- Aug 02, 2010
- Marketing, Web Analytics, Analysis
- Top tips: A stitch in time- 10 tips for implementing multivariate testing
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Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
- Aug 02, 2010
- Marketing, Web Analytics, Analysis
- Facebook takes on Google with Q&A service
- Facebook has introduced Facebook Questions, a beta product that lets users pose questions to the social network's community.
- Brits ‘trust the web more than their friends’
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Brits trust the internet more than friends and colleagues when it comes to handing over personal information, according to a study published by data storage specialists NetApp.
- Jul 30, 2010
- Digital channels ‘making telemarketing obsolete’
- A UK survey has revealed that email is the most preferred way for consumers to be informed of new products.
