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Yell debuts augmented reality mobile app

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Mar 18, 2010

Yell.com has launched an iPhone app designed to help users get more information about local businesses while they're on the move.

The augmented reality app is free to download but only currently available for the iPhone 3GS.

Users can ‘see' local shops, offices, restaurants and other useful services through the iPhone's camera viewer.

Matthew Bottomley, director of new media product marketing at Yell, said: "This is an exciting new way to advertise local businesses.

"It means any business can be found easily, even if it's tucked away around a corner or in the next street. So as people get used to using this kind of technology, having a prime ‘high street' location could well become a lot less important," he continued.

 

www.yell.com

 

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