Online music providers ‘need to PR their services more effectively’
- Added:
- Mar 09, 2010
Legal online music providers have not promoted their brands sufficiently to the public, according to a new survey.
The study, from Consumer Focus shows that the public has a painfully low awareness of these legal alternatives and more needs to be done to communicate their services to the public.
A poll of close to 2,000 adults aged 15 and above found that, despite there being more than 20 services in the market, 85 per cent of those aware of such services could only name iTunes and Amazon.
Established streaming services such as Spotify and last.fm were named by just two per cent and one per cent of consumers respectively.
Jill Johnstone, international director, Consumer Focus, said: ‘The music industry is shooting itself in the foot by not promoting legal online music services. If file sharing is causing the damage the music industry claims, why aren't they putting more effort into promoting the legal alternatives? Before we go down the enforcement road it is only fair to ask the music industry to do more to make people aware of the legal options.'
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