Match.com begins new TV ad campaign
- Added:
- Mar 10, 2010
Dating site Match.com has launched its new creative across UK television as part of its 2010 ‘Start Your Love Story’ campaign, created by agency Mother London.
This series of ads builds on the initial teaser campaign which launched over the New Year. The new creative by Mother London is set in a music store on London’s Southbank and tells the story of a musical ‘conversation’ between two would-be partners, and was shot by Academy Film’s directors Si and Ad.
The 60, 30 and 10 second spots will run across a number of UK satellite and terrestrial television stations with media planning and buying handled by initiative.
The 30s and 10s will be used to reinforce match.com’s success in the UK and will carry the line; ‘At match.com we’re proud that 160 members leave us every day… as couples.’
Karl Gregory, UK Country Manager, match, said: “This campaign aims to capture that moment when you realise you have met someone you have genuine chemistry with. The moment you know that this could be the start of something, the start of a love story. In our experience, we’ve found that it is often the little things such as a shared interest or common love – like that of music - which sparks a relationship. Love isn’t a science, it’s an emotional connection and, with over 96%** of people on match looking to find a long term relationship, there has never been a better time to start your own love story.”
Katie Mackay, strategist Mother London added: “This campaign is about getting back to the heart of what the category is really all about. From the tiniest shared moment right through to the boldest, most romantic gesture, love in all its guises is something we understand, talk about and even dream about through love stories. And it’s creating these stories that gets everyone at match out of bed in the morning. The new campaign centres around the very start of one of these love stories; the beautiful, almost indescribable moment when you both just know.”
This latest move builds on a successful start to the year with a 44% increase in communication between match members on the site in January.
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