Gorillaz promotes new single with online game
- Added:
- Mar 31, 2010
Animated band Gorillaz have released a multi-level online game with their new single, "Superfast Jellyfish"
Parlophone has confirmed the release of “Escape to Plastic Beach” - a multi level, multi format game release that takes fans on the Gorillaz’s journey to their new headquarters on Plastic Beach.
The game also includes an MP3 download of the band's new single ‘Superfast Jellyfish’ taken from their new album ‘Plastic Beach’.
“Escape to Plastic Beach” features original artwork, voiceovers from the band and numerous other tracks from the new Gorillaz album.
The game starts by recreating the events from the ‘Stylo’ music video in a free-to-play, 2D online game that sees Murdoc, singer 2D and Cyborg Noodle on their journey from the mainland to Plastic Beach.
The final chapter of the game also includes an MP3 download of the band’s new single ‘Superfast Jellyfish’ featuring De La Soul and Gruff Rhys from Super Furry Animals.
Fans who bought the “Experience” edition of the album had an exclusive preview of the 3D gliding game chapter as part of the extra content offered via the CD.
Experience buyers can also access the entire game in full for free via their copy of Plastic Beach. Fans can save their high scores in the members area.
Online games have already proved powerful viral marketing tools for EMI Music enabling them to reach a target audience that have turned off from traditional radio, TV and press communications.
This project is another collaboration with worldwide casual/advergaming firm Matmi, who have developed promotional online tactics with EMI for a number of years.
www.gorillaz.com/escapetoplasticbeach
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