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Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2010 / March / Google lets AdSense users opt for ‘above the fold’ ads only

Google lets AdSense users opt for ‘above the fold’ ads only

Added:
Mar 08, 2010

Google has begun testing a new version of AdSense which gives advertisers more of a say in where they place their online ads.

The new system, which debuted in Beta last week, lets gives advertisers place their ads "above the fold" on a web page and exclude them from areas that are below or outside the browser frame.

The system is statistically driven and "takes into account various user experiences and situations" such as the browser model is in use, monitor size and screen resolutions.

Read the Google blog here.

 

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