Domino’s Pizza widget lets social networkers earn ad cash
- Added:
- Mar 11, 2010
Ad agency BLM Quantum is launching a “Social Affiliate” tool, a widget that combines social media and affiliate marketing.
Domino’s Pizza is the first brand to trial the tool, which enables anyone with a personal web space, such as a social network page or blog, to host advertising from nominated brands.
The tool complements more orthodox affiliate marketing strategies, which use “professional affiliates,” by enabling any consumer to promote products or services within a framework of designated brand guidelines.
Internet users can earn revenue whenever a sale is driven from their social network or blog page. To access the widget, publishers can sign up and download a dashboard to track the sales generated through their web page. The Quantum dashboard plugs into the Affiliate Window network reporting system.
An online PR and blogger outreach campaign will launch the “Social Affiliate” tool to drive awareness and encourage downloads. This will be supported by an online media campaign later this spring.
Dan Clays, managing director of BLM Quantum, said: “Our ‘Social Affiliate’ tool will open up affiliate marketing beyond typical channels to anyone who has a web space. Brands benefit by aligning with sites run by fans who are more likely to drive a sale, while site owners can generate revenues from their Facebook page or blog.”
BLM Quantum appointed OoSocial to design the tool.
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