Augmented reality app: Try on a Tag Heuer watch online

The application, developed by Holition, offers real time, light-reflecting detail that brings the product to life ‘as if it were actually being worn’.                                                                                                            

Holition allows users to try on products virtually and have the option to change products, colours and styles at the touch of a button.

3D viewing is possible when the user wears a symbol and stands in front of a web cam. On screen the technology merges the 3D object into real-time video of the person so that the product can be viewed from all angles as the user moves their body.

Consumers visiting the TAG Heuer web-site can download Holition’s proprietary software, print out a Tag Heuer wrist-band and experience, through a web-cam, a selection of this seasons TAG Heuer watches in full 3D as if they were actually wearing them in front of their computer.

Antoine Pin, CEO LVMH Watch & Jewellery UK commented that "as part of TAG Heuer's avant-garde heritage, we always strive to be the brand leader in design, precision and cutting edge technology. We are very proud to be pioneers in this new field."

Charles Bonas, Holition Chairman, continued, “We are extremely excited to be working alongside such leading luxury brands as TAG Heuer.  At Holition, we fully appreciate a brands demand for solutions of the highest quality.  Holition’s 2nd generation augmented reality platform not only delivers the finest quality product rendition available today, but joins it together with a fully immersive branded experience.”

The technology platform offers significant additional business benefits by enabling brands to support test marketing, just-in-time capacity, present extended ranges and build a virtual sales assistant to expand staff availability, in addition to supporting displays at exhibitions and in store.

www.tagheuer.com

Holition

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