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March

Gorillaz promotes new single with online game
Animated band Gorillaz have released a multi-level online game with their new single, "Superfast Jellyfish"
Wales becomes UK’s first digital TV nation
Wales has become the UK’s first digital TV nation today when the analogue signal is switched off for the final time.
Video interview: Saatchi and Saatchi give a personal approach to the recovery
Bob Seelert, chairman of Saatchi & Saatchi, speaks candidly for MeetTheBoss.TV on how he was intent on taking the helm of what was a sinking ship and steering it into a course of thirteen years of concessive growth. What is his secret? The personal approach...
Auditude takes video ad platform to UK
Video advertising management platform Auditude has appointed Damian Scragg as Director of International Sales and Services and the opening of the company’s London office.
Interview: Meet the new man at the MSN’s international helm
MSN created the concept of the portal, and with a new man at the helm of their international business, the portal is changing again. Danny Meadows-Klue challenges Geoff Sutton on the future of portals, media, advertising and consumer connections.
iPhone now has 50% share of smartphone market- research
Mobile ad network AdMob has released its February 2010 AdMob Mobile Metrics Report, revealing the iPhone is increasing its share of the smartphone market.
Teenager wins landmark music piracy case
A teenager who was charged in 2007 with illegally distributing copyrighted material after sharing three albums and one single on a popular file sharing website, has had his case dropped by the CPS just weeks before his trial was due to begin at Middlesbrough Crown Court.
Quarter of 8-12 year olds using social networks despite age ban
Young UK internet users are creating social network profiles despite being below the official age limit, according to new research.
Evening Standard seeks search ad revenue with Adprecision
The London Evening Standard newspaper website has appointed search technology company Adprecision to deliver search and contextual advertising on its site, Standard.co.uk
William Hill targets casual gamers with revamped site
William Hill has updated its gaming site with brands Deal or No Deal Jackpot, Bejeweled Slot, The X Factor and Millionaire’s Club, in a bid to capture a slice of the growing casual games market in the UK.
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Right to reply: Google changes will make advertising attractive for comparison sites
Bigmouthmedia reports that Google's latest changes to its trademark policy will make pay-per-click advertising more attractive for comparison sites.
Aug 05, 2010
Top tips: Behavioural targeting: 4 steps to avoid privacy pitfalls
As businesses attempt to navigate through the online privacy minefield, they need to be very aware of the risks of data misuse while recognising the benefits that can accrue if it is done well. Malcolm Duckett CEO at Magiq, provides a guide to getting the most out of behaviourally targeted campaigns without falling foul of privacy
Aug 03, 2010
Top tips: A stitch in time- 10 tips for implementing multivariate testing
Multivariate testing is a powerful web development strategy which boasts the best conversion rate improvements in the business and strongest return on marketing spend - but it is a discipline, not a quick-fix, argues Mark Simpson, Founder and President at Maxymiser.
Aug 02, 2010
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