Yahoo publishes online creative writing book
- Added:
- Jun 30, 2010
Yahoo is set to launch a book for online writers sharing digital writing and web design advice.
"The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World" is designed for people developing online content, and will be released on 6 July.
Yahoo's editorial team, led by senior editorial director Chris Barr, has worked on the book that discusses the search engine company's in-house style guide and the current concepts for online writing.
The six sections of the guide cover the basics of grammar and punctuation along with the issues encountered in creating accessible websites. It also talks about minimising legal risk on a website and improving its rank in search results.
The guide is meant for journalists, personal and corporate bloggers, writers, technical writers, editors and web designers.
The growth of online communication is only accelerating," said Chris Barr, senior editorial director of Yahoo!, "but there hasn't been a comprehensive manual of online editorial best practices to guide writers and editors. As the volume of Internet content grows and people become increasingly dependent upon clear and concise content, Yahoo! is pleased to be able to share these principles for writing for an online audience that we have amassed over the course of our 15-year history."
Yahoo!'s core team of editors, led by Barr, revisited the company's in-house style guide, addressed new concepts for online writing, and re-examined the old ones. They divided the guide into six sections covering not only the basics of grammar and punctuation, but also issues that even seasoned print editors and writers making the move to online writing struggle with, including creating accessible websites, minimizing legal risk on a website, and improving a site's rank in search results. Before-and-after examples of how to clean up problem copy abound.
Equally important, "The Yahoo! Style Guide" shows how to write for an international audience, an audience that has no borders, significant because the Web has become a one-stop shop for people communicating with others around the globe. The guide is an essential tool for anyone who must write for the Internet with clarity and precision.
The book's companion website covers more information and resources.
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