Search by mood: New tool indexes web content by ‘subjective factors’
- Added:
- Jun 08, 2010
Search firm Exalead has produced a new online tool that evaluates subjective factors, such as mood and sentiment and attitudes to price and value, from live web content.
The first commercial demonstration of this is in a restaurant recommendation generator for the iPhone at Yellow Pages Group's www.Urbanizer.com.
Urbanizer enables consumers to discover restaurants in Montreal, Toronto, Vancouver, Calgary and Ottawa based solely on their mood and social networks.
For example users can choose from a selection of pre-defined moods such as “romantic dinner” and “hipster snack” or use Urbanizer’s equaliser function to create a custom mood based on combinations of cuisine, ambiance and formality and service categories.
It represents a further significant first in internet search for Exalead, which is a major player in enterprise search, BI and and search in social media.
Exalead’s CloudView search-based application platform is embedded into the Urbanizer application architecture and uses semantic extraction capabilities to distill sentiment from unstructured web data from consumer comments posted to Urbanizer.
“Matching the comprehensive restaurant information from Yellow Pages Group with the advanced social semantic capabilities of Exalead results in consumers being able to make better decisions,” said Nicolas Gaudeau, VP, Digital Media at Yellow Pages Group. “Then, by connecting through Facebook Connect, it becomes very easy to share experiences with friends.”
“The introduction of Urbanizer is ground breaking. Urbanizer is the first restaurant recommendation application that aligns with the emotional element of consumer decision making,” said Paul Doscher, US CEO of Exalead. “Exalead is pleased to have worked with the YPG team on this innovative project and assist YPG with its ongoing mobile transformation.”
Urbanizer is now available for download in the iTunes App Store™ as a beta version in English and French. Future versions will see cities added based on user votes as well as categories expanded to include nightlife, shopping, activities and events.
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