OK magazine debuts “Celebspotter” iPhone app

The app will also give users access to listings, reviews and lifestyle recommendations.

Jeanie Media has brokered 20 individual content partnerships with content owners, such as FENS Celebrity Bulletin, the Press Association (PA), Squaremeal.co.uk and VisitBritain.

OK! Celebspotter was designed using Jeanie Media’s mobile ‘format’ that provides brands with a customisable app ‘wire frame’, linking content to location using Google Maps.

Users have the option to “Search by Celeb” and, by tracking and adding recent celebrity sightings, they can home-in on all the hotspots where their idols have been regularly sighted – giving them a real taste of the celebrity lifestyle, wherever they are.

Farzad Jamal, Group Internet Controller, Express Newspapers & OK! Magazine comments: “Making the move into mobile has been a high priority for us for a while but we needed to make sure we got it right. Many brands make the mistake of using a ‘quick and dirty’ approach to development that can’t provide the quality of content to excite and maintain the interest of their users. Jeanie Media has the best content partnerships we’ve come across and a mobile framework that allows the app to become an extension of our existing brand, adapted to the medium for which it is intended.”

Jeanie Media’s content partners are:

·          FENS / Celebrity Bulletin – the UK’s most established celebrity events diary

·          Visit Britain – the UK’s national tourism database with 120,000 records

·          Local Data Company – 400,000 business and utility records

·          Squaremeal.co.uk – the UK’s most trusted

·          Press Association – 800,000 live events listings from one central agency

·          British Toilet Association – 5,000 quality public toilets

·          Skiddle.com – 120,000 club, dance, theatre and comedy records

·          ItchyCity – 16,000 youth-related lifestyle records in 16 categories

·          Remote Goat – the grass roots UK theatre and comedy events site

·          Good Pub Guide – 3,500 reviews from the definitive pub guide brand

·          A Hedonists’ Guide To – The international authority on boutique travel

·          NapTAN – Bus, tube and train locations and timings

·          Verrus UK – Your closest unoccupied on-street parking space

·          Late Licenses – the nearest late licensed establishments in your area

·          Convenience Stores – locations and opening times for all UK newsagents

·          Speed Camera – comprehensive database of fixed security cameras

·          George McCoy – The definitive guide to adult services in the UK

·          DK Top 10 Guides – Trusted global coverage in a pithy listings format

·          Rough Guides – guides to 100s of global destinations

·          Bview – 55,000 UK offers and discounts across 600 categories.

Jeanie Media is also working with VisitBritain to provide a mobile counterpart to the National Tourism Open Platform (“NTOP”) database – the central pool for all local accommodation, attractions and events listings aggregated from 86 counties across the UK – so that its highly location-centric information may be provided by third-party brands to their own audiences.

Alexander Fairfax, Managing Director, Jeanie Media said: “There are no short-cuts when developing a mobile product with relevance and longevity. Our apps are designed to imbue a brand’s prior equity and, crucially, interpret that in a way that is mobile-centric. Our formats are designed with the mobile user in mind, and always aim to go the extra mile so far as content and deliverables are concerned. Through our formats, brands can finally exploit the mobile opportunity with a product that won’t fall short of customer expectation.”

He concluded: “Jeanie Media’s app design and implementation process is an exercise in customisation, not ‘from-scratch’ development, which significantly reduces the associated development risks.  It is also reassuring that our format has been accepted by Apple many times over, meaning that we can deliver our apps to market in record detail and in record time.”

Jeanie Media’s app formats are typically made available on a fixed set-up and monthly licence fee basis.

 www.jeaniemedia.com

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