Milkman brand Dairy Crest ramps up online marketing
- Added:
- Jun 17, 2010
Dairy Crest has launched a new online campaign to push its milk&more, online milk delivery service, in partnership with agency Tug.
Since its launch last year DairyCrest has completely revived the traditional milkman service, generating over 250,000 new sign ups in the UK.
It is now looking for further growth through an integrated marketing campaign to be managed by search marketing agency Tug.
The integrated digital campaign which combines PPC, SEO and Affiliate Marketing.
This will build on the success of the service which met its target of 250,000 new sign ups, in March 2010.
milk&more enables customers to order milk, bread and other essentials online to be delivered to their door by their local milkman.
By registering online, customers can have orders delivered to their door up to six days a week.
Customers can also order before 9pm from milk&more's extensive online grocery shop for next day delivery.
Dairy Crest has appointed search marketing agency Tug to deliver an online marketing campaign designed to increase awareness and traffic volumes and drive new customer registrations.
Tug will be complementing their existing SEO programme to include PPC and Affiliate Management. An integrated search marketing solution looks to increase efficiencies and online impact.
Danielle Thompson from Dairy Crest said: "milk&more has been a great success since we launched last September. We have transformed the traditional delivery service, improving the efficiency of door to door deliveries while maintaining the traditional milkman round.
Tug's integrated, creative search marketing approach, will allow the business to target new prospects effectively, while creating efficiencies through streamlining the agency relationship - consolidating three key marketing channels with Tug."
Nick Beck, managing director of Tug, said: "milk&more has invigorated a very traditional British institution and made it accessible to a new generation of consumers. Our aim is to extend brand awareness and sign ups by owning as much real estate as possible on relevant SERPs."
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