June
- RAF charity creates Battle of Britain social media drama
- Digital agency Reading Room, in close partnership with the RAF Benevolent Fund, has conceived and produced a social media campaign to target a new generation of supporters and raise funds.
- World Cup occupies ‘nearly an hour a day of the average European’s online time’
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As the 2010 FIFA World Cup grips the planet and moves into the final 16, FIFA.com, the world’s official football website reveals that the average internet user is now clocking up 55 minutes per day – that’s a combined 28.4 hours over the 31 days of the tournament -- looking for World Cup news, statistics and video, and interacting with other fans on social networking sites such as Twitter.
- Jun 30, 2010
- Media, Research, Sport, Entertainment
- IAB Europe urges Greece to scrap internet Tax
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The Greek Government proposed a law, which would introduce a 21.5 % tax on online advertising, payable to the journalist’ pension fund. IAB Europe is calling upon the Greek Government to stop its plans.
- Jun 30, 2010
- Broadband, Regulation, Public
- PlayStation ‘most popular entertainment brand on Facebook and Twitter’
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A new report has revealed the most popular search term used by UK consumers to find entertainment-related products online, the most visible entertainment websites in integrated search and the 15 most interactive brands and aggregators on Facebook and Twitter.
- Jun 30, 2010
- Marketing, Branding, Search, Media, Entertainment
- Yahoo publishes online creative writing book
- Yahoo is set to launch a book for online writers sharing digital writing and web design advice.
- Top tips: 4 ways to improve website performance with web analytics
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With an increasingly savvy web audience, B2B firms have to work harder than ever to keep potential customers and clients engaged with their sites. Craig Whiston, Head of Client Services, Coremetrics offers a guide on getting the most out of web analytics.
- Jun 30, 2010
- Web Analytics, Analysis
- Facebook killer ‘Google Me’ confirmed by ex-CTO
- Reports that Google is working on a Facebook competitor called "Google Me" have been confirmed by Facebook's former CTO, Adam D'Angelo in a blog post.
- Guest comment: The social media war: Face facts
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With an ever-increasing number of social media platforms vying for our attention, which ones have most longevity? Matt Nash, chief executive, OOSocial takes a closer look…
- Jun 29, 2010
- Technology, Start-ups, Agencies, Analysis, Social
- OK magazine debuts “Celebspotter” iPhone app
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OK! Magazine has partnered with UK-based mobile media company, Jeanie Media to create OK! “Celebspotter” for the Apple iPhone; a location-based lifestyle application that offers users the chance to visit the UK’s favourite celebrity haunts.
- Jun 29, 2010
- Mobile, Media, Travel, Entertainment
- World Cup game hits travel and leisure sector websites hard
- The travel and leisure sector saw a 33% drop in website traffic during the recent England versus Slovenia world cup match, according to new data.
