AOL UK enters video partnership with ITN Productions
- Added:
- Jul 30, 2010
ITN Productions and AOL UK have entered a partnership agreement that sees the news and multi-media content company providing AOL with its comprehensive digital video output to run across the AOL portal and its leading content sites.
The arrangement is the result of a competitive tender process and makes ITN Productions the number one supplier of premium video across AOL’s UK platforms.
Under the deal, ITN is providing AOL with a full suite of videos daily from which AOL’s editors are selecting packages of clips to run across the AOL homepage, news and entertainment channels.
The ITN clips, which playback within the page, run from 60 seconds to six minutes and provide AOL with new opportunities to provide pre roll advertising. ITN Productions is providing video news covering UK, world, showbiz, money and sports as well as entertainment and lifestyle content spanning video gaming, music, TV, movies and fashion.
“ITN is a leading provider of a wide range of high quality video content and this deal builds on our strategy to inform, entertain and connect with our users,” said Kate Burns, head of AOL in Europe. “By bolstering video across the AOL UK platform we are offering advertisers even more opportunities to reach our engaged audiences as we programme the most compelling multi-media experiences across our rich, topical and trusted content.”
Mark Browning, Managing Director, ITN Productions said: “We’re delighted to be providing AOL, one of the most recognised digital brands in the world, with our comprehensive multi-media content offering. We believe our news, entertainment and lifestyle programming is a fantastic fit across the board for the AOL platform and we look forward to working with them and entertaining their users going forward.”
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