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July

Right to reply: Broadband providers shamed by Ofcom report
Following Ofcom’s recent report, indicating that not a single UK broadband provider could deliver their advertised speeds, what steps can be taken to create a truly digital Britain? Two key industry experts provide their take on what’s need to get the UK’s broadband industry back up to speed…
Most UK brands ‘don't understand the value of mobile visitors’
More than three quarters of the UK's big brands do not understand the value of a visitor via mobile compared to other digital channels, according to a new survey.
Facebook takes on Google with Q&A service
Facebook has introduced Facebook Questions, a beta product that lets users pose questions to the social network's community.
Brits ‘trust the web more than their friends’
Brits trust the internet more than friends and colleagues when it comes to handing over personal information, according to a study published by data storage specialists NetApp.
  • Jul 30, 2010
Email beats social networks as different media compete for consumer attention
Consumers are increasingly using social media sites such as Twitter and Facebook, but marketers still need to focus on targeted and relevant email marketing if they want to enjoy e-commerce success, according to research published by Econsultancy.
Digital channels ‘making telemarketing obsolete’
A UK survey has revealed that email is the most preferred way for consumers to be informed of new products.
Top 10 online display ad publishers: US
Sites ranked by total display ad impressions, Q1 2010
AOL UK enters video partnership with ITN Productions
ITN Productions and AOL UK have entered a partnership agreement that sees the news and multi-media content company providing AOL with its comprehensive digital video output to run across the AOL portal and its leading content sites.
‘The Girl who Played with Fire’ gets Facebook game promo
Momentum Pictures is launching a digital game to promote new film, ‘The Girl Who Played With Fire’. The campaign will promote the film using a Facebook-connected game and a takeover on FindAnyFilm.com to create awareness, buzz and engagement around the thriller, five weeks before its release.
Top tips: 5 do’s and don’ts for businesses looking to do social media
Over the past few years Social Media has become part and parcel of online strategy. It’s seen as the “sexy” bit of online where everyone wants to be. However, in the rush to get involved it is important to ensure you get the strategy and fundamentals right. Luke Regan, Head of SEO and Social Media at Make It Rain, provides advice on the five key things you should and shouldn’t do when looking to implement a social media strategy for your business.
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Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
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