Experian buys Japanese email marketing firm
- Added:
- Jan 08, 2010
Experian has purchased an 88.5% stake in A-Care Systems, a leading email marketing company in Japan. A-Care Systems Inc. will form part of Experian CheetahMail, the company’s permission-based email marketing and customer intelligence services.
A-Care Systems is Japan’s largest pure play permission-based email campaign management and distribution company, delivering emails, hosting ASP client data and email marketing-based research.
Founded in 1999, A-Care Systems, Inc. has a leading position in fast growing market of mobile marketing communications.
The company has over 1,000 clients across several sectors, including manufacturing, retail and e-commerce and employs over 160 people, from its headquarters in Tokyo.
The acquisition extends Experian’s geographic reach into the key market of Japan, the second largest for marketing services spend globally.
Following this acquisition, Experian is the largest permission-based email marketer globally with offices in 10 countries including the major markets of the US, the UK, France, Spain and Germany, in addition to a growing footprint across Asia Pacific with operations in Singapore, Hong Kong, Australia and New Zealand.
A-Care Systems, Inc. complements the information services already being delivered by Experian to clients in Japan. This includes Experian Mosaic, a leading geo-demographic segmentation system, Experian Marketing Analytics including Elements, commercial credit reports and Decision Analytics offerings, such as Strategy Management, a decision engine software tool.
Ken Sansom, President, Experian Asia Pacific commented: “Experian CheetahMail’s sophisticated email marketing capabilities combined with A-Care Systems, Inc.’s proven expertise in mobile communications will help Japanese companies connect with their customers through individually targeted campaigns."
Michio Arita, President, A-Care Systems, Inc. added: “We established A-Care Systems, Inc. over 10 years ago and in that time, have pioneered permission-based new media communications channels for our clients in Japan. Now that we are part of Experian, this partnership will not only increase the technological capabilities we can offer to our clients, but also expand our geographic range”.
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