eBay sees mobile purchases triple over Xmas
- Added:
- Jan 05, 2010
Mobile internet purchases from online auction site eBay tripled over the 2009 festive period compared to the same time last year.
The company revealed that more consumers than ever bought gifts and other items via the site's iPhone App Store and other mobile internet applications.
Consumers purchased 1.5 million items on their mobile handsets during the holidays, translating to a sale every two seconds--acquisitions include a 23-foot boat ($19,108), a Steinway piano ($10,000) and a Hermes bag ($3,888).
In all, eBay mobile users generated more than $500 million in transactions during 2009--close to 6 million consumers have now downloaded eBay's iPhone application, and shoppers across 165 countries are now making 750,000 unique visits a day to the site using mobile apps.
Some of the items which have been traded using the mobile website include designer handbags and a 1966 Chevrolet Corvette, which sold for $75,000 (£46,900).
President of eBay marketplaces Lorrie Norrington said that the mobile platform allows consumers to browse deals and make purchases wherever they are.
"Mobile is changing the way people shop this holiday season," she said. "We see consumers taking advantage of that freedom to find great holiday gifts and deals without sitting at their computer or being stuck at the mall."
This news comes after researchers at Nielsen revealed that the iPhone is the most popular handset in the US, with a four per cent share in the embedded user base of all subscribers.
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