Cadbury’s launches online Crème Egg treasure hunt
- Added:
- Jan 12, 2010
Creme Eggs are back on the shelves until 4th April and CMW has launched an integrated digital campaign to run throughout the season.
The campaign site www.cremeegg.co.uk is now live and encourages consumers to take part in an online easter egg hunt to win a range of prizes.
Consumer are invited to round them on the ‘Your country needs goo’ area of the website.
In the competition Creme eggs are to be found roaming the internet on sites including MSN, Yahoo and YouTube.
Consumers have to locate them and enter a special code into the Creme Egg website for a chance to win a range of prizes including Creme Egg key rings, spoons, beach balls, Red Letter Days experiences and a trip to new York.
The campaign extends to a quiz on facebook – goo am I? Where the eggs, still suffering from amnesia, post cryptic clues and ask the 300k plus fans to help identify them.
Also on the site is:
Goo on the box:
· A collection of new and old Creme Egg TV ads
Goo on the web:
· A collection of new and old Creme Egg user generated content
Goo games:
· Eggs and ladders mobile game
· Great Eggscape
As the campaign develops more content will become available on the site including augmented reality and i-phone apps.
The campaign will also be supported by online advertising.
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