January
- Windows 7 campaign pays off for Microsoft
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Microsoft’s has seen profits increase 60% in the final quarter of 2009, attributing the success largely to its high profile marketing campaign for its new Windows 7 operating system.
- Feb 01, 2010
- Technology, Internet
- Right to reply: iPad "will turn web design on its head”
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Following the launch of Apple’s iPad this week, UK web design software makers at BaseKit are anticipating the arrival of commonplace ‘tablet’ technology. In this ‘right to reply’ article, they explain how the rise of touchscreen technology will force developers to rethink their approach to website design.
- Jan 29, 2010
- Media, Technology, Devices, Analysis
- Facebook and Nielsen offer ‘Brandlift’ analytics to UK advertisers
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Facebook and The Nielsen Company has launched Nielsen BrandLift in the UK, a web analytics system that uses Facebook polls to measure the effectiveness of online brand advertising.
- Jan 29, 2010
- Branding, Social, Web Analytics, Advertising, Marketing
- BBC2 comedians star in new online comedy channel
- Hoot Comedy, a new free online comedy channel, has launched as a platform for the UK's top comedy talent.
- Kellogg’s begins social media push for new ‘youth’ cereal brand
- CMW has been appointed to create the social media and broader digital strategy for the launch of new Kellogg’s brand, Krave.
- Guardian sets record with 37m online readers
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The Guardian’s website has set a new record for online traffic visiting a UK national newspaper for the second month running as 36.98 million global unique users visited its site in December.
- Jan 29, 2010
- Media
- Shop Direct blames popularity of web for slashing 1,500 jobs
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Home shopping giant Shop Direct is letting 1,500 staff go after deciding to shut down three call centres following a drop in phone sales.
- Jan 29, 2010
- Recruitment, Retail, People
- Top 10 overall search terms: UK
- Search terms ranked by clicks for the weeks ending 5th Dec 09.
- Guest comment: Choosing a community platform
- Getting your brand into social media is a bit of a no-brainer nowadays, but which platform or software should you choose? Or should you build your own? Philip Clarke – Head of Technology, e3 weighs up the options…
- Mobile apps on the rise in Germany
- Nearly one-third of Germany’s 51 million mobile subscribers used a mobile app in november 2009, according to new research.
