Skip to content. | Skip to navigation

Viewing: Home / Digital Marketing News | Digital Media & Advertising News / 2010 / February / BBC to cut websites by half

BBC to cut websites by half

— filed under: , ,
Added:
Feb 26, 2010

The BBC is planning large scale cuts in its online, television and radio services reports The Times. The plans have come to light following Director General Mark Thompson's strategic review of the broadcaster's remit and services, due to be published next month following sign-off from the BBC Trust.

BBC logo

Preliminary proposals listed in the strategic review include:

  • Shutting down half of all BBC websites and cutting both online staff numbers and the £112m online budget by 25%
  • Closing down digital radio stations BBC 6Music and the Asian Network
  • Capping sports rights spending at 8.5% of the licence fee (about £300m)
  • Axing teen brands BBC Switch and Blast!
  • Reducing the £100m budget for foreign broadcast acquisitions by 25%
  • Increasing BBC Two's budget by £25m with a new remit to go upmarket
  • Redirecting £600m into higher-quality home-grown content

 

The review seems designed to appease concerns from both commercial rivals and politicians and was drawn up by the corporation's director of policy and strategy, John Tate - a former head of the Conservative policy unit and co-author, with David Cameron, of the party's 2005 manifesto.

Source: The Times


********************************

Get Netimperative updates on Twitter

 

Netimperative Newsletters- Are you missing out?

Subscribe to our FREE newsletters here:

E-mail address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Document Actions
Subscribe to Netimperative Newsletters

Email address:


Daily
Weekly
Search Marketing
Events
Publishing & Media

Send as:
Text
HTML

Alternatively, click here to unsubscribe

Digital Training Academy
Digital Training Academy
Essential skills for today's marketers: boost your team's results with customised advanced digital marketing coaching from world class trainers at the Academy.
Mail our academy managers Ask our tutors for more
Full details here...
Digital marketing audits
Digital Training Academy

Getting the best ROI from your websites, emails and online ads? Sure?

Our digital marketing audits review your current and planned campaigns to find ways of cutting budgets without cutting impacts.

Mail our academy managers Ask for more
Full details here...
 
Digital events
Latest polls
Mobile ad networks
Apple's iAds Vs Google's AdMob- which do you think will be most succesful in the long term?



Votes : 114
Comment
Right to reply: The New Twitter – a sticky, revenue-rich service that blitzes the third-party apps
Twitter is now a 'destination website' and that means it is gunning for Facebook, but cleverly avoiding a direct dogfight. It’s more an information network than a social network and so is offering much, much more. Tanya Goodin, CEO of search and social conversion agency Tamar comments…
Sep 16, 2010
Right to reply: ‘Instant Search’– Google giveth then taketh away
Google has just announced its “streaming search” service, Google Instant, is coming out of limited Beta testing and going live for all users. According to Adam Bunn, Head of Search at leading independent search and social marketing agency Greenlight, when it comes to search engine optimisation campaigns (SEO), some websites may now suffer a drop in traffic.
Sep 10, 2010
Guest comment: No rival to the SMS text exists in the market today
SMS is the obvious “lowest common denominator” mobile marketing solution... yet critics still talk about apps and website and vouchers. Darren Daws, Managing Director at Txtlocal argues why SMS is still the best mobile marketing medium, even on smartphones.
Aug 04, 2010
All subject items…