February
- Something’s broken in digital Fleet Street; video ads look part of the answer
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In this extended interview, former Telegraph Group Managing Director Hugo Drayton talks with Danny Meadows-Klue about the changing business models of online publishers, the weaknesses of the paywall model, his move into the video ad industry a year ago, and why video could be a critical revenue stream for web publishers…
- Mar 02, 2010
- Media, Analysis, Video, Advertising, Interview, Technology
- iPhone users ‘download 9 apps a month’
- Smartphone users are increasingly engaging with web content, with iPhone isers downloading an average of 9 apps a month, according to new research.
- Web more than popular the newspapers: US survey
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The Web has become the third most popular way Americans receive news, behind local and national TV broadcasts, although the majority turn to several online and offline news sources on any given day, according to the Pew Research Center study.
- Mar 01, 2010
- Media, Advertising, Research
- Roundtable report: Online communities sustain paid-for news model
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Developing a community is a key way to monetise news online according to a recent industry round table.
- Mar 01, 2010
- Media, Advertising, Analysis, Agencies
- Guest comment: Small businesses should venture into the world of mobile
- How can small businesses make the best use of mobile? Raam Thakrar, CEO at Touchnote, looks at the challenges and opportunities facing SMEs in the mobile space.
- SeeSaw begins $5m ad campaign
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UK video-on-demand service SeeSaw has started its launch campaign, worth £5m, beginning with 10 second commercial.
- Mar 01, 2010
- Broadcast, Media, Video, Advertising
- Bigmouthmedia merges with LBi
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Search engine marketing firm Bigmouthmedia is to merge with marketing agency LBi International, to create the largest marketing and technology agency in Europe.
- Feb 26, 2010
- Marketing, Search, Advertising, Agencies
- Social media ‘teams’ needed to cut business confusion- IAB
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Following new research, the Internet Advertising Bureau (IAB) is calling for the formal establishment of ‘social media teams’ for organisations looking to fully incorporate social media within their communications plans.
- Feb 26, 2010
- Marketing, Regulation, Advertising, Social
- iTunes Store sells 10 billionth download
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Apple's iTunes Store has sold its 10 billionth song, less than 7 years after first going online with a library of little over 200,000 tracks. The store now offers more than 12m songs, making it by far the biggest song catalogue in the world.
- Feb 26, 2010
- Retail, Music, Entertainment
- BBC to cut websites by half
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The BBC is planning large scale cuts in its online, television and radio services reports The Times. The plans have come to light following Director General Mark Thompson's strategic review of the broadcaster's remit and services, due to be published next month following sign-off from the BBC Trust.
- Feb 26, 2010
- Broadcast, Internet, Entertainment
