Sainsbury’s online video campaign introduces the ‘Tiny Taste Team’
Sainsbury’s is launching a month long digital campaign on Facebook, billed as “Junior Masterchef meets Ready Steady Cook”, with the twist that the contestants’ summer themed recipes will be judged by three nine year olds.
One new summer themed recipe episode will air every week over 4 weeks on Sainsbury’s Facebook page, http://www.facebook.com/sainsburys, under the “Summer Ideas” tab.
The campaign was created by digital marketing agency Dare.
The short clips aim to inspire and help mums and dads find new and interesting ideas for feeding their kids’ imaginations, and bellies, during the summer holidays.
Viewers will also be able to download the recipies of the dishes prepared in the clips on the Sainsbury’s Facebook page.
Over the course of four short films the Tiny Taste Team challenges groups of mums, dads and grans to create a range of dishes; from a picnic treat to the ultimate burger and finally ‘Packed lunches’ to inspire parents with kids going back to school.
Sarah Squire, Senior Brand Manager at Sainsbury's said: “The Tiny Taste Team is a digital extension of our work with Jamie Oliver to provide food inspiration to our customers. Facebook and Youtube are the perfect place to create a conversation around food and allows us to help mums find recipes their kids will love this summer holiday period.”
Will Nicholls, Board Account Director on Sainsbury’s at Dare commented: “This is our first major campaign for Sainsbury’s since being appointed as lead digital marketing agency in April. In line with our original pitch thinking, the Tiny Taste Team is a clear demonstration of digital inspiring accessible aspirations for everyday cooking.”
Collectively, the films provide entertaining content with inspiring recipes at their heart. Not only do they show kids enjoying and interacting with food but, viewers can comment on and share the recipes once they’ve viewed them via Facebook.
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