Email marketing: Which sectors get the best open and click through rates?
- Added:
- Aug 02, 2010
The Government, restaurant and B2B sectors enjoy the best open and click through rates from their email marketing campaigns, according to new data.
The results come from a second annual study from UK based permission marketing company Sign-Up.to, as part of their 2010 instalment of the UK Email Marketing Benchmark Report.
The study shows which types of business, across 23 different sectors, are getting the best open rates, creating the most effective campaigns, have the highest subscriber loyalty, campaign engagement and more.
Since the 2009 report the biggest gains in open rate were in the Restaurant, Music, and Legal and Accounting sectors.
The report shows that email marketing remains an effective channel for organisations of all kinds, with an overall average UK open rate of 17.98% and a click-through rate of 3.56% - providing a great return on investment in a time when everyone's budgets are under pressure.
The report is the result of an analysis of over 200 million email marketing messages sent through the Sign-Up.to online marketing platform in the 6 months from 1st January - 30th June 2010.
These email campaigns are from small-medium sized UK organisations and have been sent to UK recipients. All of these messages were permission-based and sent to opted-in lists (never to 3rd party or purchased lists).
To download a full PDF copy of the report, including high-resolutions graphs click here: http://www.sign-up.to/email-marketing-benchmark/2010BenchmarkReport.pdf
Source: www.sign-up.to
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