‘Marketing industry bible’ ALF trades print for online future
- Added:
- Aug 03, 2010
Publishing firm EMAP has announced that Alf, a directory for the marketing and advertising industry, is to drop its print edition for a purely online database.
After 23 years of the providing account changes, job moves and rebrands, the print edition of the ALF book will be landing on desks around the country for the very last time this week before making way for its new enhanced digital version.
Following 276 editions, 267,145 pages and a total of 3.8 million updates, August’s ALF edition will be its last, marking the beginning of a new digital era for the brand with the launch of the online version, ALF connect.
Launched in 1987, ALF is a tool aimed at agencies, media owners and marketing services alike.
The company said that despite the popularity of the print edition, a monthly publication can no longer keep up with the frenetic pace of change in the industry.
Bernard Johnson, Managing Director of BRAD Insight, the business behind ALF, said: “As the need for information changes, ALF has to match the pace of today’s market. ALF connect is updated daily to provide our clients with the most accurate information possible. Though sadly we have to say goodbye to the ALF print edition, we’re confident that the decision to move online means ALF connect can respond to changes quicker than ever and continue its relevance for a least another 20 years.”
The new ALF connect includes predictive searches, linking of brand, advertiser and agency contracts & contacts and other enhancements impossible to include in the print editions.
The launch of ALF connect is part of a complete rebrand at BRAD Insight. ALF connect is just one offering in the revamped ALF Business Development Portfolio. More launches will follow as BRAD Insight enhances all of its products.
http://www1.bradinsight.com/our-services/alf
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