News round-up: 16th April 2010
- Added:
- Apr 16, 2010
This week’s movers and shakers in the digital industry: I Spy Marketing | Stink Digital | Enable Interactive | TBG | VideoPlaza | Tradedoubler | Rubicon Project | Blinkx | Audience Science | Softwareload
Teletext Holidays appoints I Spy for social media task
Teletext Holidays has appointed specialist digital media agency, I Spy Marketing to coordinate its first venture into social media. Following a formal pitch, I Spy won the brief after unveiling a bespoke strategy, designed to increase the travel provider’s customer base through a variety of social media platforms. In addition to creating and optimising Teletext Holiday’s profile across a number of networking websites – including Twitter and Facebook – I Spy will also be responsible for the Teletext Holidays blog.
The project is part of a long-term campaign to engage Teletext Holiday’s travel customers across multiple channels. Despite reducing its analogue TV services late last year, the company retains holiday pages on its original medium to support the company’s website – www.teletextholidays.co.uk – which is now its primary sales portal.
UK agency Stink Digital expands to US
UK agency Stink Digital is expanding into the US market with the launch of Stink Digital New York (SDNY). The new venture will see a dedicated team of interactive developers, designers and interactive producers working closely with Skunk’s roster of directors to bring Stink Digital’s award-winning range of full service digital production solutions to US soil. Under the guidance of EP Stefan Dufgran, formerly Managing Director of Perfect Fools’ New York office, SDNY will have access to the full sweep of Stink’s global network of production resources. SDNY will be physically located in Skunk’s New York offices, where it will work closely with Stink affiliates Skunk and Direkt:Art to bring fully integrated production to the American market.
Enable Interactive launches new digital campaign for ONE
In the run up to next month's UK General Election, agency Enable Interactive has launched ONE's website and social media strategy for its ONE VOTE 2010 campaign. Co-founded by Bono and other campaigners, ONE is a campaign and advocacy organisation with more than two million members committed to the fight against extreme poverty and preventable disease, particularly in Africa. ONE Vote 2010 mirrors an award-winning campaign run by ONE in the United States during the 2008 election. It featured video statements from Barack Obama and John McCain, mobilized tens of thousands of supporters across the United States and helped shape both Republican and Democrat development policies.
www.one.org
TBG Signs Up Playfish
Software company Electronic Arts (EA), has joined TBG’s client roster. TBG, an online advertising and digital performance agency, will be managing Playfish’s (recently acquired by EA) Facebook spend in US and European markets, working closely with the Playfish marketing team to optimize spend. Electronic Arts develops, publishes and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. The deal with TBG will cover a number of games within the EA/Playfish stable.
www.tbglondon.com
Videoplaza expands Board of Advisors with ex Spotify CTO
Online video advertising & monetisation firm Videoplaza, has added two senior advisors to its board, Andreas Ehn former CTO of Spotify and Nils Winkler, previously CSO of ADTECH, bringing invaluable technology and business expansion expertise to the company. Following on from the news of inward funding of 5 million dollars last month, the addition of these two new board members will support the Videoplaza management team by bringing a high level of knowledge and experience as the company experiences very rapid growth across Europe.
Previously CTO of Spotify, Andreas Ehn recruited a world-class team of developers and defined the initial product, technical strategy and architecture of the service. Before his three years at Spotify, he worked at Swedish startup Stardoll, the world's largest online fashion and games community.
With over 15 years of experience in media and the online industry, Nils Winkler was in charge of expanding ADTECH Germany’s ad serving business from the ground up in the Nordics and United States. Now CEO of Hi-Media Payments / Allopass for Germany, Austria and Switzerland, Winkler has a successful track record of establishing businesses in international markets and bringing European technology companies to the US.
Aer Lingus picks TradeDoubler for Affiliate Marketing push
TradeDoubler has been appointed by Aer Lingus to run its affiliate marketing activity in Germany, Spain, France, the UK, Italy, the Netherlands and Northern Ireland. The premise for choosing TradeDoubler was based on their proposal to significantly ramp up Aer Lingus’ online activity, combined with the fact that Aer Lingus wanted to have a long-term partner relationship with a proactive company.
www.tradedoubler.com
Rubicon Project gives publishers control over inventory with new ad management tool
the Rubicon Project has launched Permission Control 2.0, sales rights management and pricing control technology that delivers efficient and safe access to the most sources of advertising revenue for publishers. Oermission Control 2.0, within the Rubicon Project’s REVV for publishers™ advertising technology platform, is the infrastructure that gives premium publishers complete visibility and control over which demand partners can sell their inventory, at what level of transparency and at what price. With Permission Control 2.0 now in place, the company is also launching its real-time bidding (RTB) beta program with a limited number of industry-leading partners, designed to ensure publishers will be able to safely capture all potential ad revenue, from all buying methods.
Blinkx to launch Internet TV platform in Brazil
Video search engine blinkx and ELO Company, a Brazilian digital media company and distributor of audiovisual content, today announced the launch of ELO blinkx Brasil Internet TV platform to provide Brazilian consumers with access to millions of streaming videos on the Web. Users will now be able to easily discover and watch their favorite content, from music, entertainment, food, sports, travel, fashion and much more, wherever and whenever they want, free of charge.
Using blinkx’s patented search technology, the ELO blinkx Brasil Internet TV platform allows users to easily search, discover and watch thousands of high-quality videos online. The Platform also provides advanced interactive tools and links to related content to give users a rich viewing experience.
Austin Reed picks I Spy Marketing for search and social media brief
London-based digital agency, I Spy Marketing, has secured a new contract with the Austin Reed Group, for the company’s three fashion retail brands: Austin Reed, Country Casuals and Viyella. The agency’s set to enhance natural search visibility for each company’s website, and take on responsibility for increasing conversion optimisation. I Spy will also be looking after a blog partner programme, specifically for the Austin Reed site.This follows the recent news that I Spy has been appointed by Teletext Holidays to manage its social networking sites and blog.
Jeff Pullen joins AudienceScience as president
AudienceScience, a targeting technology company driving digital marketing success, announced today that Jeff Pullen, an industry veteran who formerly served as COO of ValueClick and most recently as the CEO of US Search, has joined the company as president and chief operating officer. Pullen brings a lengthy and successful career in strategy innovation and operational excellence and will be contributing his deep expertise to the continued growth and development of AudienceScience as a powerful leader in the online advertising industry. In addition, Mr. Pullen will be joining the company’s board of directors.
Jeff Pullen was h CEO of US Search, a people search and public records company. Prior to US Search, he was CEO of QFour Digital, which he formed in partnership with GTCR Golder Rauner, to pursue acquisitions in the online marketing services sector. Previously, he held several positions at ValueClick.
Softwareload.co.uk makes 15,000 mobile apps available for download
Softwareload.co.uk, Deutsche Telekom’s software download portal, has launched its UK mobile store containing more than 15,000 mobile applications for download. Visitors will be able to shop for apps ranging from business software, games, navigation, communication and organisational tools, and securely install them directly onto their mobile device or via their PC.
Customers can also take advantage of Softwareload.co.uk’s 12-month download guarantee, which enables them to store their purchase securely online should they need to install it on a new mobile device during that period. In Germany, where Softwareload.co.uk’s sister site Softwareload.de accounts for more than 1.5 million registered users, the most popular mobile applications include communication tools, travel and holiday, and more. Current best sellers include mobile email service ProfiMail and Simworks Anti-Virus.
