News round-up: Sept 2nd 2009
- Added:
- Sep 02, 2009
This week’s movers and shakers in the digital industry: Nokia | Affiliate Window | Brownbook | GOSS Interactive | Sedo | TheAgency | Struq | SimonSeeks | ADTECH | Buyorborrow | We7 | Solid State
Nokia partners Facebook for mobile location service
Nokia has struck a location-based service deal with social networking site Facebook, as the mobile maker unveiled a smaller version of its N97 phone. The world's largest mobile phone maker agreed on a deal with Facebook where people could update their location and status directly to the social networking site via a Nokia Ovi account. The first phone to support the service will be the N97 mini, which will start shipping in October.
Affiliate Window debuts shopping comparison tool for mobile sites
Affiliate Window has launched ‘ShopWindow Mobile’ to enable phone affiliates to build specific product comparison functionality into their websites, and help drive sales to mobile merchant partners. The software allows the network’s existing affiliates or any online publisher to build product comparison sites; enabling web shoppers to search and compare mobile phone deals from the Affiliate Window product database.
Global business directory Brownbook.net goes free
Global business directory BrownBook has eliminated all paid services from the website, making it totally free for business to claim and enhance their business profiles. This includes adding photos, videos, logos, coupons, offers and widgets.The site gives business owners a rich multimedia business profile page that's optimised for search engines for free. Brownbook generates revenue through its financial backers, who help businesses using the service with a package of online lead generation products.
Merseyside Police launch Web 2.0 website to engage neighbourhoods
Merseyside Police have launched a website and Web 2.0 strategy to engage with local neighbourhoods. The website, built by GOSS Interactive, provides access to local information for residents, such as details of their local neighbourhood Policing Team and how to contact them The site lets users interact with Merseyside Police, from rating and commenting on hot topics, to nominating local policing priorities online.
Sedo and Neustar offer ‘one-character’ BIZ domains
Online domain marketplace Sedo has teamed with Neustar, the global registry operator for the .BIZ Internet domain, to hold an exclusive auction for the entire available catalogue of one-character .BIZ domain names. The auction begins at 12:00 noon (EDT) on September 23, 2009 and ends at 11:59 a.m. (EDT) on September 30, 2009. This marks the first time that a generic top level domain (gTLD) registry has released all of its one-character names, including the 26 letters in the Roman alphabet and digits 0 through 9. Domain names of this nature are highly valuable because they are short, memorable, and extremely rare.
Recolight appoints TheAgency for recycling campaign
Recolight, the Uk’s specialist compliance scheme for fluorescent lamps, has appointed TheAgency in a seven figure campaign to change Britain’s recycling habits. The campaign aims to encourage Brits to recycle energy efficient light bulbs, raising awareness of the potential quantity of mercury entering landfill when energy efficient bulbs are not recycled. This will include a micro website, a viral film, a home user pack, poster advertising and point of sale material.
Struq offers ‘real-time’ behavioural targeting
Struq has launched a technology platform that allows advertisers to customise ads in real time to the user’s online activities. The tool uses the Struq Matching Engine which matches consumer interest and intent to the right advertiser, content, product and offer - serving customised ads to that user in real time. Advertisers signing up to the service include Virgin, BroadbandGenie, and Crowdstorm.
Travel site Simonseeks adds video guides
SimonSeeks, a new travel website, has introduced a new feature that allows YouTube video to be added to each travel guide. The footage can either be the work of the guide author, or videos they feel are appropriate to illustrate the location, hotel, beaches and activities mentioned in their guide. The next enhancement to go live in mid September will be a comprehensive mapping function where visitors can see at a glance the locations of all the hotels, restaurants and activities mentioned in each guide.Simonseeks is offering a 50:50 revenue share model with its authors. It aims to establish itself as one of the top 10 travel websites in the UK within its first year.
TVGuide picks ADTECH for ad serving
TVGuide.co.uk has chosen ADTECH to deliver all display advertising across its listings and entertainment site. Run and managed by the ecommerce and online marketing agency Imano, the site has 1.8 million unique users and 13 million page impressions per month. Chetan Damani, Director at TVGuide.co.uk, said “Our existing ad sales and serving was carried out by a third party but we took the decision to bring both back in-house to improve efficiencies and to manage trafficking across the site ourselves.”
New site ‘turns bling into cash’
Buyorborrow.co.uk, a new website that will buy valuables from consumers or allow them to borrow money against them, has launched. The service, which is aimed at people who want to generate cash from valuables without the hassle of bank borrowing or online auction sites, allows users to go online, enter the details of the item, and get an instant quote. Unlike online pawnbrokers, the service will also buy valuables without adding to growing consumer debt.
We7 creates ‘musical map’ for Sam Mendes movie
E1 Entertainment is promoting Sam Mendes’ new film Away We Go through online music service We7. The campaign lets users create their own ‘musical memory map’. The online application is available via the film’s official site, and lets users pick songs from their We7 library, tie it to a chosen location using an interactive map of the UK and boast their favourite memory. Users can also browse memories submitted by other fans.
Solid State unveils new brand identity
Solid State Group has unveiled its new brand identity alongside Cookie Jar 7, the latest version of its flagship content management system. The rebrand was sparked by a fundamental shift in the groups client strategy, with core products redesigned based on client and end user feedback.
