September
- Sky Player to run targeted TV commercials
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Sky is to launch its new AdSmart service on its Sky Player early next year, giving TV advertisers the chance to target commercials at consumers based on their location and opt-in preferences.
- Sep 30, 2009
- Broadcast, Video, Advertising
- UK web adspend overtakes TV
- The UK online ad sector grew a healthy 4.6% to £1.75 billion in the first half of this year.
- Vodafone joins O2 and Orange for iPhone rights
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Vodafone is to go head-to-head with O2 and Orange to win iPhone customers after becoming the third mobile company to clinch a deal to sell the device in the UK.
- Sep 30, 2009
- Mobile
- Reuters pulls plug on financial chatroom
- Reuters has dropped its Americas Dealzone chatroom on Reuters Messaging, citing a lack of demand.
- Murdoch creates digital research division
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News International is setting up a new strategy unit to develop digital products.
- Sep 30, 2009
- Media
- Comment: The real web marketing spend? Far more than we think.
- As web adspend overtakes TV to grab 23.5% of the overall advertising market in the UK, few media owners will be celebrating, writes Danny Meadows-Klue.
- Top social networking sites: UK
- Facebook leads, Twitter overtakes MySpace for fourth place, Aug 09.
- Average cost per lead by sector: US
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The technology sector has greatest CPL in the premium category, August 2009
- Sep 29, 2009
- Advertising
- Orange iPhone set for Xmas launch
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Apple's iPhone will be available to Orange customers in the UK later this year, ending rival O2's exclusive deal over the must-have handset.
- Sep 29, 2009
- Mobile
- UK online audience planning system to launch in 2010
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UKOM – the UK online measurement company – has appointed The Nielsen Company as its official partner to deliver an industry-agreed online audience planning system in the UK.
- Sep 29, 2009
- Advertising
