News round-up: 6th November 2009
- Added:
- Nov 09, 2009
This week’s movers and shakers in the digital industry: STA Travel | GOSS Interactive | Orange | Durex | Adconion | Hit Search | Shopping.com | Just Search | True | Eloqua | Lyris | OpenAmplify | EmailVision | Buongiorno!Digital | Tagman | ShopStyle | BT Broadband | E3 | Xcite Digital | Chameleon.net
STA Travel runs iPhone advertising campaign
STA Travel is turning to mobile advertising to promote flights to its key global destinations. Working with AdMob STA Travel has rolled out an iPhone focused advertising campaign to engage its target audience of 18 to 30 year olds and drive calls to its contact centre. Following test campaigns in July and August this year, resulting in more than 1,000 calls to its contact centre, STA Travel has deployed a combination of CPC text and tile ads across AdMob’s network of mobile websites and iPhone applications. The ads publicise flights to New York, Bangkok, Sydney, Hong Kong, Los Angeles and Auckland and the click-to-call function directs consumers straight through to a dedicated contact centre number so that they can easily book flights. Currently focused on UK consumers, STA Travel may extend the mobile advertising campaign to other territories in the future, including South Africa and the Nordics.
Brittany Ferries revamps search with GOSS interactive
Brittany Ferries has re-launched its website with a new design and functionality that makes booking and searching for holidays even easier. The website was built by GOSS Interactive and uses Web Content Management software, GOSS iCM (intelligent Content Management), for the daily administration of the website. The primary reason for the new build was to increase the volume of holiday packages that are booked through the site, and to give the site a fresh, new look. The holiday search function has been transformed from a linear process to a filtered search system, known as faceted search. Customers can now choose exactly what they want from a holiday, by being in full control of the criteria by which they search. Other new functions on the site now include an updated booking widget, a tab panel, gallery and RSS feeds. Brittany Ferries plans to roll out the re-skin to its French and Irish sites in the not too distant future, with further plans to include a Google maps function on the UK site.
the Rubicon Project boosts European team
the Rubicon Project has added two new hires to continue building its European operation. Leon Siotis will have responsibility to maximize the Rubicon Project’s relationship with the leading online advertising networks in the UK whilst Jana Jakovljevic will be leading the same efforts with advertising networks across EMEA. Earlier this month the Rubicon Project created REVV for publishers, a technology platform that empowers premium Web publishers by giving them complete control and visibility to best manage their direct and indirect inventory to match every impression with the highest paying demand source. Headquartered in Los Angeles, the company has opened offices in London, Sydney and Hong Kong in the past four months.
Orange launches iPhone app for Orange Wednesdays
Orange Wednesdays is now available on the App Store The app combines the latest film reviews and trailers with up to date info on what's on, where films are showing, information on how to get there and the ability to redeem the 2 for 1 Orange Wednesdays cinema voucher on your Orange iPhone.
www.orange.co.uk/
Christmas comes early for Durex
Condom brand Durex is running an interactive poster and social media campaign in the run up to Christmas. From the 23rd November to the 27th December, interactive posters will appear across the streets of London and in London bars. Posters will wolf whistle and let out a stream of cheeky chat up lines. The range will also be supported online with social media and viral activity.
Adconion boosts team for video ad network
Adconion Media Group, has made a key promotion and three new appointments following increased demand in its advertising video network Adconion.TV; over the last year, Adconion has seen demand for its video advertising products grow an astounding 500%. Steve Fitton has been promoted to account director within the global sales team. In his new role as account director, he will continue to be responsible for owning relationships with major global buying agencies, as well as driving the Adconion.TV video content and distribution network. Steve’s new role will also encompass greater team management responsibilities.
www.adconion.com
Hit Search secure Victoria and Albert marketing deal
Digital marketing specialists Hit Search have recently added the Victoria and Albert Museum to its lucrative list of clients. The museum has enlisted the services of Hit Search to aid the online marketing campaign of its retail website, V&A Shop. The Liverpool-based digital outfit will be working on the V&A Shop site to improve its online presence via Search Engine Optimisation (SEO), with the aim of increasing traffic to the site and, ultimately, increasing the amount of purchases made from V&A Shop.
Shopping.com rolls out free product review service to online retailers
eBay owned price comparison site Shopping.com UK has launched a customer product review service, free to its online retail partners for the Christmas online shopping rush. Designed to be easy to integrate into retail sites (by copying and pasting javascript code, downloaded from the Shopping.com UK Merchant Account Centre), the new service allows retailers to add product rating functionality to their web sites at zero cost. Online retailers that integrate the review service are asked to share the new content on the Shopping.com main sites (Shopping.com UK and DealTime) in order to build their own product offering and UK community, improving SEO (search engine optimization) and adding further benefit to their retail partners.
Just Search appoints operations director
Internet marketing specialists, Just Search has appointed Vicky Hope as operations director to spearhead its ambitious and dynamic growth plans and develop its customer service strategy and business operations. Vicky will work closely with the account managers at Just Search to deliver strategic project management campaigns that are aligned with customer objectives. Working with the web content writers, Vicky will ensure that client requirements are understood and their expectations met. Vicky’s role will include overseeing existing customer accounts and potential clients to expand Just Search’s customer base and extend its market leadership. Vicky will also work with the HR and administration team to help recruit suitable candidates with relevant technical skills and expertise.
Racecourse site declared a winner for True
Leading web marketing agency True has created a new website for Cheltenham Racecourse. The new site gives Cheltenham a clear, fresh platform to assert its status as a world-class sporting venue and helps the home of Jump racing sell more tickets online. Racing and events are brought together for the first time to showcase Cheltenham as a fantastic venue for private and corporate entertainment, including major events from concerts to conferences.
Eloqua debuts online library for marketers
Eloqua has launched SmartXchange, a new on-demand resource that gives marketers instant access to marketing best practices, programs and assets right within the Eloqua platform.
Eloqua SmartXchange facilitates the exchange and rapid deployment of best practices among marketers. SmartXchange offers marketers a wide variety of tested marketing assets that range from email, newsletter and landing page templates to sophisticated lead generation and lead management programs.
http://smartxchange.eloqua.com.
Fashion retailer Matches picks Lyris for online marketing
Fashion retailer Matches has chosen Lyris HQ to manage its online marketing campaigns, with the aim of maintaining a unified view of customer purchasing behaviour, communicating more effectively, and driving customer loyalty and sales. With Lyris HQ, Matches is looking to integrate its marketing campaigns with a “tri-messaging” approach, which enables meaningful and measurable dialogue via email, social and mobile channels. In addition, by leveraging Lyris HQ’s advanced Web analytics, Matches will have a holistic view of customer engagement and campaign success.
Moxie partners OpenAmplify to monitor brand buzz
Moxie Interactive and OpenAmplify are developing a unique measurement and brand participation planning tools based on Natural Language Processing (NLP). Through this platform, Moxie will be able to not only understand and analyze the sentiment, intent and emotions expressed in online and social media conversations, but use this data to deliver insights to its clients that better connect brands to their consumers. Moxie clients include Coca-Cola, 20th Century Fox, Garnier, Maybelline New York and Verizon Wireless, among others.
http://community.OpenAmplify.com.
Emailvision integrates Salesforce.com into email marketing platform
Emailvision’s on-demand email marketing platform Campaign Commander can now be fully integrated with salesforce.com. New features allow marketers to map and automatically synchronise leads and accounts from salesforce.com with Campaign Commander. This means that triggered welcome emails based on incoming leads or status updates can be automatically created and sent. Campaigns can also be personalised further as any changes to customer behaviour or lifestyle are reflected in the Campaign Commander database increasing opportunities for cross and up sell. In addition, ‘Share with My Social Network’ feature allowing marketers to share and track email promotions and newsletters.
Buongiorno re-brands as Buongiorno!Digital
Digital marketing and advertising agency Buongiorno Marketing Services today announces a company rebrand to Buongiorno!Digital (B!Digital) and a new website www.buongiornodigital.com. The move aims to address the convergence of mobile and internet campaigns and reflects the extensive marketing and advertising portfolio that the company offers throughout the digital space. B!Digital builds innovative campaigns that integrate mobile, web and social media tactics matching the consumer’s digital behaviour, all with measurable results. The new website introduces a mobile advertising performance marketplace, in beta, for B!Digital’s customers, using the industry's most up to date technology and designed to give control to advertisers. The mobile marketplace is based on premium European inventory that has been aggregated whilst keeping the B!Digital network quality high. Each advertiser will have a clear range of campaign and budget allocation choices and will be supported by regional sales and account teams to maximise investment.
Virgin Atlantic appoints TagMan
Virgin Atlantic is working with tag management system TagMan to help it manage and track the online campaigns it has running across all its websites, which cover 25 markets around the world. The company has appointed TagMan as its global 'container tag', a single page tag that houses all the tags used to track Virgin Atlantic's online campaigns, including display, paid and natural search, affiliates and email. The system will also allow Virgin Atlantic and its partners to see the entire path to conversion that any user takes to buying from one of its sites. Brown said this will enable them to be smarter about how they apportion future spend and 'deduplicate' between channels that claim commission from the same sale. The company will gain instant savings in this way.
ShopStyle runs social media Xmas campaign
ShopStyle.co.uk is to launch its first ever Christmas campaign with a unique tool that enables users to post their Christmas present list across social media sites. The fashion site will launch the Christmas Wish List on 5th November, when ShopStyle users will be able to select their favoured presents from over 2,000 fashion, home and beauty brands on the site. Users can choose items by retailer, brand, colour, size and price range, before publishing their list on Facebook, Twitter or via email to friends and family, allowing them to click through and buy direct. This tool enhances the existing social media applications on the ShopStyle site including the stylebooks, blogging and community functions and will enable retailers and brands to see at a glance what are the favoured items, styles, and colours for this Christmas.
Lisa Snowdon promotes BT Broadband
Presenter and model Lisa Snowdon helped London commuters beat the rush hour traffic to support the launch up to 20Mb BT Total Broadband.Super Scooters, led by Lisa, is the first in a series of events across the UK, will be accelerating Londoners commutes to work by giving them the opportunity to beat the rush-hour traffic. The activity will also be taking place in Birmingham, Leeds and Manchester during November.
E3 redesigns 140 Kia dealer sites
Digital marketing agency E3 is to roll out a new look and feel for Kia Motors’ 140 plus dealer websites. E3, the lead design agency for all Kia’s digital work in the UK, has implemented the new Kia creative design and carried out all the build for the sites, which are aimed at both prospective customers and Kia car owners. The redesign follows a major re-launch of Kia’s flagship kia.co.uk earlier this year. The new design and E3’s online strategy aims to help improve dealer footfall for sales and after sales related services. Since the re-launch of kia.co.uk, dealer searches have risen by 104% to over 60,000 a month and calls to dealers originating from the site are up by 35%.
kia.co.uk
Ex Yahoo Product Manager joins Xcite Digital
Digital marketing agency Xcite Digital has appointed Garry Webb, formerly product manager at Yahoo, as project manager for the company's digital marketing and e-commerce campaigns. Webb is a digital marketing and sales specialist, having managed Yahoo's portfolio of search and shopping products in the UK, including the European video platform and Media distribution CMS.
Digital Stores employs Chameleon Net
Digital Stores have employed Chameleon Net to handle advanced use of the recently expanded Google Analytics service for all of their direct-to-consumer online shops. Digital Stores’ clients – such as The Beatles and Queen – will now benefit from detailed customised analysis of the effectiveness of their marketing campaigns and the returns on their online advertising investments. The bands’ managements will be able to access in-depth feedback and statistical analysis of their retail and marketing operations, via reports configured by Chameleon Net’s experts. Chameleon Net is a London-based company with over 10 years’ experience in providing innovative web solutions to dozens of clients across many industry sectors, including Amnesty International, UNICEF, and EDF Energy. Their strength lies in the bespoke service they offer to each individual client.
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