New UK boss at ADTECH
- Added:
- Jul 02, 2009
ADTECH has appointed Kenneth Parnham, former Director of European Ad Operations at AdLINK, as Country Manager for the UK and Ireland.
Kenneth will take over from Kit Desai who has been running the business for the past 6 years and is being promoted to Strategic Commercial Director for EMEA and Asia. ADTECH, a leading provider of ad serving technology, is an independently operated unit of AOL.
"Kit's promotion left a rather large gap to fill," said Dirk Freytag, CEO at ADTECH. "Customer growth and retention is key to ADTECH and we needed someone with similar values to continue that focus and care. We've known Kenneth at an industry level for some time now and to say we're pleased he's joined the team is in understatement.
“With 11 years of experience in the new media and advertising market, he's got a strong commercial background coupled with excellent product and operational skills. We're looking
forward to watching him grow the UK business even further."
Commenting on his appointment Kenneth says: "I'm delighted to join ADTECH at such an exciting time. Thanks to Kit I'm inheriting a great customer base, positive and committed sales and technical teams and above all a product solution which, through a single platform, meets the needs of both publishers and agencies in terms of mobile, display and video ads.
Needless to say, I'm very excited to be here and look forward to driving take-up across the region."
With a focus on standards and a committment to getting all clients to reach operational excellence, Kenneth sits on the Internet Advertising Bureau's (IAB) US Committees for Digital Video Advertising/ Rich Media, Mobile Advertising and Best Practice Forum.
Prior to working at AdLINK, Kenneth was European Group Head of Ad-Systems for Wanadoo. He's also held the position of UK Head of Ad Operators at 24/7 Media.
http://www.platform-a.co.uk
By
Robin Langford
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