Latitude invests £1m in technology
- Added:
- May 15, 2009
Latitude has invested £1m in technology on the back of its recent launch of a conversion analytics service.
Latitude will be investing in a client portal to be released in September, as well as partnering with Kenshoo, Atlas, Radian6, Tealeaf, ClickTale and Omniture to make use of their technology platforms.
The technology investment will compliment the 50+ Google AdWords qualified professionals and the recent Google Analytics Authorised Consultancy (GAAC) accreditation attained.
CEO Alex Hoye, himself an angel investor in technology start-ups, said: “We have decided to take an aggressive approach to technology. Many agencies have their own technology that they shoehorn every client campaign into, whether it fits or not. I don’t believe that one piece of technology fits every client situation, so we have gathered expertise for all the top technology solutions and will select which tool to use based on clients specific needs.” This news comes on the back of a record 2008 for Latitude, posting 44% growth with a turnover of £58.5m as well as recent client wins including Virgin Games.
CEO Alex Hoye, himself an angel investor in technology start-ups, said: “We have decided to take an aggressive approach to technology. Many agencies have their own technology that they shoehorn every client campaign into, whether it fits or not. I don’t believe that one piece of technology fits every client situation, so we have gathered expertise for all the top technology solutions and will select which tool to use based on clients specific needs.”
This news comes on the back of a record 2008 for Latitude, posting 44% growth with a turnover of £58.5m as well as recent client wins including Virgin Games.
