Guest comment: How can video double your sales online?

The acid test for the expansion of e-commerce is encouraging web-resistant customers to regard shopping on the web as a safe and attractive option.  Security issues have had such a wide airing and may well have been resolved in the public mind.

It is the intangible nature of the web that can be its strength but also in some cases a liability.  The current economic and social climate bring enormous advantages for the potential customer.

There are no transport costs in finding the way to an internet store.  There are no jostling crowds. There is no risk of a parking ticket or of getting mugged on the way home.  And the shop is always open….

But for all that, the doubts remain.  Where is the helpful assistant, explaining the advantages of one brand of goods over another?  How can the purchaser be sure that they are getting the product they want or of seeing every item on display that may interest them.

The focused development of premium video services for online sites is now able to provide answers to all of these questions. 

Many ecommerce websites have catalogues running into thousands of products making filming costs prohibitive, which is why product videos are still relatively rare.

Savvy web designers have known for some years you can increase online sales by using Photoshop and other tools to create the illusion of a moving image.  The idea is to take a product in the foreground of a photograph and move it against the background using animation tools. But even this method, while being far cheaper than paying for models, film crews etc, is still a huge job for a large ever-changing catalogue of products.

We looked at this problem and came up with an Auto Video product which creates a number of different videos for each item and works seamlessly with Treepodia's proven infrastructure, enabling it to compare between multiple video versions. This way, even if part of the auto generated videos are not good enough, they will be thrown away automatically. The more views there are, the smarter the system becomes, thus optimizing the sales of the shop.

Everyone thus becomes a winner. The customer can, at his leisure, choose between every single product in the store.

By Tal Rubenczyk

CEO and founder

Treepodia

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