Google lowers cost of AdWords API
- Added:
- Jul 02, 2009
Google has begun testing a new version of its AdWords API, available to developers at a cost some 20% lower than previous rates.
The ‘AdWords API v2009’ lets developers build apps that interact with the AdWords platform.
The search giant said the new version of AdWords API offers more speed, scale, and flexibility to developers at a lower cost.
Users can automatically generate keywords, ad text, and destination URLs.
Developers can also integrate AdWords data with their inventory system to manage campaigns based on stock, and create additional tools and applications to help them manage account
The new version also comes with a new rate sheet. AdWords API Product Manager Doug Raymond, said: “We've lowered the cost of v2009 for the average developer by approximately 20% through reducing the unit cost of our most commonly called operations -- add criteria, add, and set adgroup.”
The new version of the API is still in beta, and Google is asking developers to sign up for access.
Raymond says that over the next few months, Google will introduce new features and additional AdWords functionality to the API.
By
Robin Langford
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