Experian launches marketing tools as desktop app
- Added:
- Jun 05, 2009
Experian has made its Experian Elements marketing platform available as software.
For the first time, clients will now have access on the desktop to the same multi-channel marketing capabilities used to power Experian’s hosted database marketing services.
A recent Forrester Research report found that marketers are struggling to keep up with numerous digital, inbound and emerging channels.
Forrester suggests that marketers should look for desktop campaign management tools that integrate multiple channels.
Chris Dobson, Head of CRM and Customer Insight at National Express and an Experian Elements software client, said: “At National Express, we put customers at the heart of our business and maintaining good relationships is fundamental to future success. Experian Elements really sets itself apart from the competition due to its rapid deployment, quality of data and intelligent, multi-channel approach. It will make it easy to understand our entire customer base, helping us to better engage with customers and provide the most relevant communications possible.”
Tony Mooney, Managing Director of Experian’s Integrated Marketing division, commented: “Until recently, Experian Elements has only ever been available to large consumer-facing organisations making millions of customer contacts. By offering Elements as a discrete software package, we can bring powerful and sophisticated multi-channel marketing capabilities to a multitude of organisations that have the need, but have perhaps not been able to justify the costs of a managed service. This move delivers award-winning, high ROI marketing straight to the desktop.”
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