SalesForce incorporates Twitter
- Added:
- Mar 24, 2009
Salesforce is incorporated Twitter into its customer relationship management (CRM) tools.
The move will see Salesforce incorporate the micro-blogging service into its Service Cloud tool, which it launched in January this year to increase the quality and lower the cost of customer service.
Salesforce CRM for Twitter will let companies leverage the Service Cloud to connect with Twitter's more eight million users.
"Since its introduction in January, we've seen tremendous momentum and validation from customers, prospects and partners that the Service Cloud represents the future of customer service," said Marc Benioff, chairman and CEO of Salesforce.com. "Today's announcement builds on this momentum by enabling companies to join the conversations happening between the more than eight million users on Twitter."
Salesforce CRM for Twitter and the Service Cloud aim to offer companies a convenient way to join Twitter conversations by enabling search, monitoring and joining functions.
The service lets companies search through the millions of tweets to find relevant conversations, capture and monitor the conversation by creating a record that tracks the original posts and all replies, and a way to funnel relevant responses to customer needs from the Service Cloud into a Twitter post.
Salesforce CRM for Twitter is currently scheduled to be available at no additional charge on the Force.com AppExchange this summer. Service Cloud packages start at $995 per month.
