PRs and marketers get online Twitter guide

As Twitter has shot to prominence over the past year, many PR and marketing professionals have been overtaken by the rapid rise of the micro-blogging service and may find themselves struggling to get up to speed.

Although there has been a lot of industry wide discussion about the importance of Twitter, there is still very little concrete information on how it can be used as part of a PR or marketing campaign.  

This downloadable guide, entitled “Twitter for PR and Marketing Professionals” offers a jargon free, no-nonsense explanation of how Twitter works, along with a practical step by step guide to planning and implementing a Twitter strategy for your brand.

The paper covers such topics as:

         Why is Twitter so important and how do people use it?

         Which leading brands are already using Twitter and how?

         How does the media use Twitter?

         What are the opportunities and risks for brands on Twitter?

Katy Howell, managing director of immediate future said: “A lot of people assumed that Twitter was just another social media fad that would soon blow over, but there can be no doubt that it’s here to stay. It’s understandable that a lot of people in the PR and marketing industry simply haven’t been able to get to grips with the platform because, in business-terms, it’s still a very new phenomenon; it’s really only appeared on most people’s radar over the past six months.

“Diving head-first into the social media space is risky, if you don’t take the time to understand the environment and its nuances, you risk getting things badly wrong and damaging your brand reputation. We’ve distilled the expertise of our most experienced consultants into this guide to help businesses kick-start their Twitter communications strategies the right way.”

 You can request a copy of the report from: http://www.immediatefuture.co.uk/twitter-marketing-guide/]

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