Marin launches search marketing management tool in UK
- Added:
- Mar 26, 2009
Marin Software, a provider of paid search marketing management tools, has launched in the UK.
Initially launched in the US in 2007, Marin Software provides tools designed to give large advertisers and agencies extra control and transparency over their search spend.
The software aims to reduce the complexity involved in managing campaigns and helping them improve staff productivity.
In the US, the company said it already runs in excess of $300 million of annual search spend for over 100 companies through its enterprise class paid search management application.
Ed Stevenson, European Managing Director, Marin Software, said: “Paid search is the largest and fastest growing online advertising channel but the complexity of executing it at large scale can be mind-boggling. Though it’s hard to believe, many large search marketers still rely primarily on sprawling spreadsheets, home-grown or aging first generation programs to manage hundreds of thousands, if not millions of pounds per month.
“This makes for a very labour intensive, error-prone and expensive way to conduct business. Add to that the pressures of the global financial downturn and – for European agencies at least – the removal of the safety blanket that was Google’s Best Practice Funding Scheme, and you begin to see the need for a way to manage search campaigns more efficiently. That’s where Marin comes in.”
Stevenson, former Managing Director of 24/7 Real Media and Search Operations Director at GroupM, a division of WPP, will lead Marin’s London office, with plans to expand into further European markets later in the year.
His team will launch Marin Search Marketer, the company’s flagship product, which is a hosted end-to-end paid search engine marketing application which helps both advertisers and agencies manage and grow their search campaigns.
Marin Search Marketer addresses the workflow, analysis and optimisation needs of professional search marketers, saving time and improving financial performance.
The company is already working with a number of clients, such as Razorfish, in the UK.
Marin Software’s European operations will be headquartered in central London with an office in Chandos Place. Stevenson is currently recruiting several big name search industry figures to join the team.
The company plans further to expand into Europe in the future.
