Clearlybusiness picks Foviance to boost conversions
- Added:
- Mar 27, 2009
Customer experience firm Foviance has been selected by Clearlybusiness to help design a new, external website for its credit service product, CreditFocus.
CreditFocus is a web-based service designed to protect SMEs from the risks of late payment and bad debts by allowing them to check, monitor and chase their business customers.
The website now includes customer feedback and press and award coverage. The site also encourages new customers to sign-up as well as servicing existing ones.
Conrad Ford, Head of Existing Businesses at Clearlybusiness said: “In the current economic climate it is crucial that we upgrade the quality of our website to make it easier for our customers to find the information they need to utilise our services. We initially selected Foviance due to their market-leading position and high calibre of clients and we’ve continued to work with them for this project.
“We’ve been consistently delighted with insights beyond our expectations as Foviance’s consultancy has enabled measurable improvements in critical metrics such as our conversion ratios which mean that we can already say we’ve seen a clear return on our spend.”
Paul Blunden, CEO, Foviance, said: “Having worked with Clearlybusiness previously we understood how their business worked and made sure we were flexible and could deliver a website with all the specifications they needed within a short timeframe. We have a high success rate in developing websites that improve the customer experience and increase conversion rates and welcome Clearlybusiness to our roster of key financial sector customers.”
