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Avail forms European ecommerce partnership with hybris

Added:
Mar 11, 2009

Behavioral merchandising specialist Avail Intelligence has agreed an OEM partnership that will see elements of its G8 eMarketing suite integrated as part of the hybris ecommerce platform.

Users of the hybris platform can introduce the Avail functionality to create personalised recommendations and guide shoppers towards the products they want, in a bid to increase conversion rates and build customer loyalty.

“The partnership with Hybris compliments our knowledge of the ecommerce sector,” says Pontus Kristiansson, CEO and co-founder of Avail Intelligence. “Online retail continues to grow despite the recession and so it is critical for businesses maintain a competitive edge. Our solution completes the hybris platform and individualises the online shopping experience.”

http://www.avail.net

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