March
- Latitude debuts ‘conversion analytics’ service
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Digital marketing agency Latitude has launched a suite of conversion analytics offerings and predicts the industry will be worth £1 billion globally by 2010.
- Mar 31, 2009
- Marketing, Web Analytics, Agencies
- Walkers runs online campaign for Sensations brand revamp
- Walkers Crisps has revamped its premium crisp brand, Sensations and commissioned cross platform digital agency, Jigsaw, to complete the design and build of the Sensations web experience.
- Case study: 40% turnover rise for £350 per-month search campaign
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Search marketing agency Top Click Media is running an SEO/PCC campaign for corporate events company Contraband. This case study looks at how they managed to increase turnover by 40%, for which Contraband invested just £350 per month.
- Mar 31, 2009
- PRs and marketers get online Twitter guide
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Social media PR consultancy, immediate future, has released a guide to help PR and marketing managers integrate Twitter into their overall communication strategy.
- Mar 31, 2009
- Google sets up $100m venture capital operation
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Google has launched a venture capital arm, which it will use to invest in start-ups in the consumer internet, software, clean tech, and healthcare industries.
- Mar 31, 2009
- Media, Search, Technology, Internet
- iPhone ‘not a top 20 handset for mobile web’
- When it comes to the most popular phones for browsing and buying content on the mobile web worldwide, the iPhone sits outside the top 20, according to new research.
- Microsoft pulls plug on Encarta online encyclopedia
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Microsoft is to shut down its Encarta online encyclopedia in October this year, which has been surpassed by user-generated competitors such as Wikipedia.
- Mar 31, 2009
- Guest comment: Targeting the emerging online market in China
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With a population of over 1.3 billion, the Chinese economy is a dragon which Western marketers cannot afford to ignore. Andy Atkins-Krüger, Managing Director of multilingual search agency, WebCertain, gives some tips for online marketers attempting to tame it.
- Mar 31, 2009
- B2B marketers ‘failing to capitalize on leads’
- A new report has highlighted key marketing mistakes to avoid during the recession, and highlighted the need for stronger accountability and metrics during the economic downturn.
- Amazon ‘could overtake Tesco’ as most popular retailer
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Amazon is now the second favourite retailer in the UK behind Tesco, according to a new survey.
- Mar 30, 2009
