STEEL redesigns Perfect Pizza website
- Added:
- Jan 14, 2009
STEEL has redesigned the Perfect Pizza website as part of the extension of the new brand positioning into the digital arena.
Most importantly, the new site features a faster and simpler user journey, great deals and an engaging brand experience to drive spend.
A unique element is the ‘Perfect Price Promise’. The new site recognises when you get close to qualifying for a deal and tells you how much you could save. If you are eligible for a discount it is automatically applied to your basket. In addition, when you create an account, the site remembers your last 5 orders so you can repeat an order with just a click.
STEEL has been working with Perfect Pizza since February 2007 and, in June this year, was appointed sole agency, handling all online and offline communication.
Les Hughes, Managing Partner at STEEL, said “The new site is simple, practical and really rather tasty. Every single element on the site is designed to make the experience the beginning of a beautiful romance with Perfect Pizza online.”
Simon Jarvis, Marketing Director at Perfect Pizza said, “The redesigned Perfect Pizza site is all about offering customers the best deal and making sure that they can take advantage of it as quickly and easily as possible.”